3 service marketing discuss questions

/in /by

Remember the “service” component for all assignments in this class.

please read chapter 9 and 10 before you answer those questions ( in attach)

1. The framework for understanding servicescape effects on behavior follows from basic stimulus-organism-response theory. Define a service’s physical evidence in terms of this theory.

2. What is a “third place?” Discuss the circumstances under which a servicescape can take on the character of a third place.

  • List and define the two major types of customer-defined standards and give three examples of each.

CREDIT WILL NOT BE GIVEN FOR ANSWERS COPIED FROM OTHER SOURCES–INCLUDING OTHER STUDENTS.

 
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