Provided: Original Case study article, Original Requirement.
• To build upon our discovery thus far as to ways marketing strategies can create uncontested markets for brands / companies that offer new value to customers while also reducing companies’ costs.
• Relate concept of systems thinking / systems theory to a career in marketing management
Step 1 – Research the concept of systems or systematic thinking
Step 2: Read the Blue Ocean article/case study and write a brief reaction paper
Step 3: Answer this question