please write at least one and half page.
write two part, issue and problem part.
- Issues: Identify the key issues facing the company profiled in the case. Please write up the issues ranked by their short term and long-term implication to the business. Short Term: something the company must address quickly in the near future. Long Term: something the company needs to address after it first deals with the short term issues
- Problem Statement: Write a concise problem statement on the short-term issues.