Business Capstone Project – Strategic Planning

It is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. You’ve previously described to MovieFlix’s leadership the first step to helping them solve their problem. Now it’s time to provide them with a full plan and timeline.

For your project this week, you will need to do the following:

Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.
In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.
Now detail the rest of the steps that you will guide MovieFlix through to reach a positive resolution to their problem. Make sure that you provide their leadership team with a timeframe for when you anticipate the project to be completed by.
Remember to use proper tone in your paper. You are speaking from a “consultant” point of view. Your audience is the Leadership Team at MovieFlix.
Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don’t forget to cite your sources and include in-text citations as necessary.

I am attaching the previous project so you can use it for your SWOT, the issue we are addressing for Movieflix is Marketing and Customer Loyalty – challenge to market to potential customers effectively and retain existing customers. We have been comparing netflix and amazon digital streaming as competitors, how we can keep customers and them not want to switch to them, and also pull in new customers.