concept of advertising

Instructions

Using an academic online Library, locate an article that discusses an area of interest to you around the concept of advertising. This article might include current trends in advertising, advertising effectiveness, issues within marketing, and ethical implications of advertising. Note that these are simply ideas; please expand upon the ideas while remaining within the parameters of advertisements’ contribution to effective marketing campaigns. Address each of the following in a two-page, double-spaced response:

  • Briefly summarize the article.
  • Explain how advertising enhances the overall concept of integrated marketing communication (IMC) within a company.
  • After reading the article, describe one major concept that you will take away from this learning exercise.

Be sure to cite and reference the article you chose. Plus, use and cite one additional, credible source to support your two-page response. Use APA style to format your assignment, and make certain to include a title page and references page.

 
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Essay on Cloning morality and its pros and cons

Why is the morality of cloning being questioned? Does the act of cloning have benefits or disadvantages? What are they? Please answer with a 500 word essay. Cite references.

 
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the complexity of public administration in terms of mixes of values

I need a rewrite of the material. I have uploaded the document. I used the material from a text, also, I have uploaded an article, in which you can tie in some of the material into the paper. I need the following in the rewrite.

Brief Introduction to the material, lets say about 300 words.

Summary of the material of the rewrite:

This is the paper I was telling you that I had to write a course. I have 8 modules, and this is module 4.

 
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200 300 word discussion post 1

Week 2: Research, Practice Problems, and Questions

This week’s graded topics relate to the following Course Outcome (CO).

  • CO 2:Apply research principles to the interpretation of the content of published research studies.  (POs 4 & 8)

CO 5: Recognize the role of research findings in evidence-based practice. (POs 7 & 8)

Professional nurses rely on research findings to inform practice decisions; they use critical thinking to apply research directly to specific patient care situations.

Think about an independent nursing practice problem you care passionately about and would be interested in searching for evidence. *For the below questions, medical/doctor/physician problems will not be used, for example, treatments such as medications or diagnostics such as cardiac catherizations. Also, broad practice problems such as staffing issues, workforce issues, or patient ratios will not be used as this is an organizational/system/political/administrative/multi-stakeholder problem which nursing cannot solve independently.

  • Reflect on nursing practice and describe a significant nursing clinical issue, topic of interest, or practice problem that is important to you. Describe why you chose the problem/topic.

Develop a searchable, clinical question in the PICO(T) format for your nursing practice problem. *To format your clinical question using PICO(T), use the AAACN Toolkit: Template for Asking PICOT Questions found in your required reading or access the following link.

https://www.aaacn.org/sites/default/files/documents/misc-docs/1e_PICOT_Questions_template.pdf (Links to an external site.)Links to an external site.

  • List each of your  Research,
    Practice Problems and Questions  
  •  elements.

Share why you care about this nursing practice problem and why you believe the problem would benefit from finding the best evidence.

 
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intro to excel

Before we start constructing tables it will be good to go over some general concepts.So far in the course we have concentrated on communication with text. Much of business and government communication, however, is with numbers. To communicate information on how much, how many, how far, how expensive, how old and many other concepts, the United States culture prefers to work with numbers. In some cases, numbers included within the text provide sufficient information to communicate the concepts being discussed. In other situations, placing numbers in a table is much more effective than attempting to explain a concept with text. In other cases, use of a chart is the most effective method of communicating the desired information. For this week, we will concentrate on using Excel software to create tables.

Excel

Excel is the spreadsheet program included in Microsoft Office. You may already have some experience in Excel. If you are experienced in using Excel, you can probably skip this handout and proceed directly to this week’s assignment. For those few who have little exposure to Excel, the assignment may require working through the practice in this document.

While it is possible to construct tables directly in Word, it is usually much easier to update information in a spreadsheet such as Excel or Lotus 1-2-3. Updating with a spreadsheet is especially easy if a number of mathematical calculations are required. If you wish to include a graph, or chart, in your document a spreadsheet is by far the easiest way to construct a graph that can be imported into a Word document. Because Microsoft Excel is the most common spreadsheet in use today, that is the program which will be used for this lesson.

First, below are listed some of the basic Excel terms that will be used in all discussions concerning Excel.

Excel Terms

Cell

Basic unit that holds information about data, formatting,

and formulas in Excel. To enter a cell, place your cursor

anywhere on the spreadsheet and left click. The cell you have

entered will be framed with a black border.

Row

A contiguous horizontal group of cells, usually identified by a

number.

Column

A contiguous vertical group of cells, usually identified by a letter.

Cell location

Identified by the intersection of the Column letter and Row

number, i.e. A1, C24

Formula

A mathematic calculation contained in a cell that uses numbers

from other cells to derive a mathematical result.

+

The Excel symbol for addition

The Excel symbol for subtraction

*

The Excel symbol for multiplication

/

The Excel symbol for division

=

The Excel symbol showing that a mathematical calculation is

taking place in that cell.

Constructing a Table in Excel

To practice some of the basics, open Excel in your computer. For all of the methods covered here, there is more than one way to carry out the operation. Excel provides multiple ways to carry out most of the common functions. For simplicity, only one way is covered in this explanation. If you know another way, feel free to use it. The end result is what is important, not road you take to get the result.

Also, you may have an earlier or later version of Excel than described here, so some of these details may not be relevant, but the basic functions are still very similar.

Locate cell B1

In cell B1 type the number 50.

After you have entered the number 50 in cell B1, you will notice that immediately above cell B1 there appears a red X and a green check mark P. If you click on the red X it will erase your entry of the number 50. If you click on the green check mark P your number will be installed in cell B1 until someone changes it. Another way to install a number in a cell is to press the Enter key.

Now enter the number 25 in cell B2.

To add these two numbers together in cell B3, enter cell B3 and press the = key. Now with your mouse click on cell B2, then type + and click on cell B1. You should notice that to the right of the green check the formula =B2+B1 appears. Now press the Enter key or click on the green check. The answer of 50 plus 25 appears in cell B3.

In the same manner you can subtract 25 from 50 by again placing your cursor on cell B3 and entering the = symbol, clicking on cell B1, type the subtraction symbol -, and clicking on cell B2.

Similarly you can multiply 50 times 25 by substituting the multiplication symbol * for the – symbol.

To divide 50 by 25 you again enter = in cell B3, click on cell B1, enter the division symbol /, click on cell B2 and click on the green check.

To practice adding a column of numbers, enter a series of numbers in column B. For example, enter the number 10 in B1, 15 in B2, 20 in B3, and 25 in B4. To quickly add all the numbers in the column place the cursor on the cell B5. Then go to the tool bar at the top of the Excel view and click on the S symbol, press Enter or click on the green check. Save this calculation. We will use it in the following explanations.

Formatting Excel

One of the real advantages of using Excel for constructing tables is its ease of formatting. Most of the commonly used formatting functions can be accessed by right clicking the mouse and selecting the Format Cells option.

If you still have the figures in the B column on your spreadsheet, highlight all the cells with numbers by clicking on cell B1 and while holding down the left mouse key move the cursor down to B5, highlighting the entire column of numbers. While placing the cursor on any of the highlighted cells, right click the mouse and bring up the Format Cells dialog box. Click on the Number tab at the top of the dialog box. You will see a list of ways the highlighted numbers can be displayed. Click on Currency. At this point you will see several options. Make sure the Decimal places box shows the number 2. Select any other options you wish and click on OK. You will now see your column of figures showing dollars and cents. In a similar manner fractions can be displayed as percent by clicking on the Percentage option.

One other formatting tool heavily used to construct tables is the border function. The border function is used to enter lines around, between, and over cells. As an example, place your cursor on cell B5, where you have the sum of your column of figures. Bring up the Format Cells dialog box and click on the Border tab. To put a line between the original column of figures and the sum located in cell B5, click on the symbol that shows a line at the top of the cell and click OK. By using the border function it is relatively simple to enter lines that will separate columns and rows in a table.

There is one final formatting function to cover before you start constructing a table. In cell B2 enter any figure of 15 or more digits. When you click on the green check mark the cell will show something similar to either 1.236E+16 or ########. Both of these responses indicate the cell is not wide enough to display the number you have entered. In these cases, click on the letter at the top of the offending column. In this case clicking on the B of the column will highlight the entire column. Once the column is highlighted go to the command bar at the very top of the Excel screen and click on Format. Click on Column. Of the options that appear, click on AutoFit Selection. The column should then expand to accommodate the number you have entered. If the cell continues to show the logarithm (1.236E+16 form) you may have to enter the number over again. Excel considers the logarithm format to be the proper form of displaying large numbers and the program doesn’t care if you don’t like it.

Entering an Excel Table into a Word Document

After you have completed a table in Excel, you will probably want to use the table in a Word document you are writing. To do so is a relatively simple copy and paste operation similar to what you are accustom to doing from one Word document to another.

For a start, enter nine cells in an Excel spreadsheet with any numbers or letters you care to use. Start with cell A1 and enter data in cells A1, A2 and A3. Now do the same with cells B1 through B3 and C1 through C3. You now have nine cells of data to copy and paste in a Word document.

Open a new Word document. A pointer here, don’t paste the Excel table onto the first line of a Word document. It makes later manipulation of the table more difficult. Instead, press Enter a couple of times to enter the Excel table on the second or third line of the page. The extra lines can be deleted later if necessary.

Now that you have the Word document open and you have decided where you want to paste your Excel table, return to the Excel document. Highlight the area you will be copying to the Word document by holding down the left mouse key while moving the cursor across the area to be highlighted. While maintaining the cursor within the highlighted area, right click the mouse and select copy. Now bring up your Word document where you want to paste your table. Be sure you place the cursor in the Word document where you want the Excel table to be located. Right click the mouse again and select paste.

You now have inserted your Excel table into a Word document. The table may not, however, be in the exact location where you want it in the Word document. It probably is not centered across the page. To change the location of the table, move the cursor to the upper left hand corner of the table. By moving the mouse around the upper left hand corner of the table a small square box with four arrows will appear. Place the cursor over the box until the cursor also shows four arrows. When the arrows on the box and the cursor coincide left click and hold down the mouse key. As long as you hold down the mouse key you can move the entire Excel figure around the Word page to place the table where you want it.

You will note that the outlines of the Excel cells are visible in the Word document. These cell outlines will not print when you print the Word document. If you wish to have the cells outlined or other formatting lines in the table you must use the Excel Border formatting discussed above before you copy and paste the table into the Word document. Do all your formatting in Excel before you copy and paste.

At this point you should be capable of creating the simple table required for this week’s assignment. Don’t forget to include all characteristics that are required for any table.

 
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organization and management of a health care facility 1

Your duties at We Care Hospital require you to interface with many different professionals, including physicians, nurses, and allied professionals in various areas of health care. The facility also has a new information technology management center, which handles all patient medical records. The Health Information Technology for Economic and Clinical Health (HITECH) Act was enacted as part of the American Recovery and Reinvestment Act of 2009. The Act called for an unprecedented federal investment in Health Information Technology (IT). Doctors and hospitals would receive incentive payments through the Medicare programs and Medicaid to advance the delivery of high-quality healthcare. It was predicted that a decade later the Act would reduce federal spending on health services by tens of billions of dollars by increasing efficiency. Review the American Journal of Managed Care article, Congressional Intent for the HITECH Act.

It has been a decade since the HITECH Act was enacted and you are researching the impact of the Act. You must ensure that the HITECH Act of 2009 and the HIPAA Act guidelines are being met. You must track legal issues within the hospital and provide detailed monthly reports on the general functionality of the health administration department as it relates to breaches in patient record security and the impact of the Electronic Health Record (EHR). Review the Harvard Business Review article, The Critical Skills For Leading Major Change in America’s Health System.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to eight (6-8) page paper in which you:

  1. Provide a detailed summary of your hospital’s organizational structure. Include a tabulated description of the levels of professionals within the organization. Describe the duties of each major head within the organization.
  2. Provide an explanation of the HITECH Act and how it impacts We Care Hospital. Provide any case laws that identify HIPAA violations as a result of the computer technology using patient records.
  3. Outline a detailed feasibility plan for protecting patient records. Provide a rationale for the chosen plan and explain the main reasons why the plan in question would be suitable for use.
  4. Justify the use of information technology to increase patient services. Provide a summative table of some pros and cons of using information technology in an era of networking and security breaches.
  5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and similar websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the course title, the professor’s name, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Evaluate the implications of the law on the health care system.
  • Evaluate the implications of the nursing staff on the health care system.
  • Describe the importance of medical records in relationship to the law.
  • Describe consent and informed consent in relationship to the health care system.
  • Identify the principles and legalities of ethical issues within the health care system.
  • Identify a plan that addresses legal and ethical issues in a health care policy.
 
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need help with quick science quiz

I have two quick ten question quiz in my Physical Science class that I need completed. Really quick questions to complete

 
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i need a quality post on the below description

Data loses its value when it can’t be analyzed fast enough. Edge computing and analytics can solve the challenge for enterprises ranging from oil and gas production to banks and retailers.

Describe one use case for implementing Edge Computing solutions. For example, a smart fridge that sends out information about its temperature. Rather than constantly sending out its temperature in real-time, it could send out temperature information in short intervals, only sending out notifications directly if temperatures get too high or too low.

 
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essay project 2 step 1 article annotations 2

With our new unit, here come some more readings. For this assignment, you need to carefully read and annotate the following two articles:

Gladwell’s “Small Change”Preview the document

Biz Stone on Twitter and Activism (Links to an external site.)Links to an external site.

Gladwell and Stone are talking to each other, similarly to the way Hilton and Kohn talked to Dweck. This is an academic conversation, Consider the ways the respond to each other as you read.

Then, complete our Annotation Worksheet for each one!Preview the document

 
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