children-as-consumer-
First you have to write a literature review by reading 10 articles about it which i will upload, and referencing everything
words limits: 3500 to 4500
The introduction
- The introduction
1- Explicitly maps out the purpose, scope and content of the assignment – signposting · Purpose
· Scope – what things will cover in the assignment and what will not be included in the assignment (description) · Content · Signposting (why it’s important) overview not more than 3 lines - The discussion
1- Demonstrate understanding & awareness of significance · Why its important ( in details) 2- Classify – group studies together (themes, sub-topics, progression of debate) · Summarizing all themes together with their each one referencing 3- Be insightful in your review – identify points of interest: From your perspective and others · Going deep on what we will focus on 4- Evaluation – compare different studies/papers · Compare (what is good such as qualities or focusing on the theme) 5- Consider the relative significance of particular studies · How relevant the studies to the new articles to present context. 6- Gaps – identify areas where knowledge is absent/incomplete/deficient 7- Sign-post – needs to flow well · It should be as a story all of it should be linked and connected together 8- Start broad, then get increasingly focused 9- Consider linkages and progression of arguments · Develop the argument 10- Adopt a layered approach · Provide a link - The summary
1- Make (supported) conclusions about previous research – its direction and scope
· We need to criticism each researcher about the known and unknown about their theme
2- Reiterate what you found and why it’s important
3- What questions has your review created?
· Scope for future researcher
Here are some of the journals where you might find relevant material:
Consumption, Markets and Culture
European Journal of Marketing
International Journal of Research in Marketing
Journal of Consumer Culture
Journal of Consumer Research
Journal of Consumer Marketing
Journal of Marketing
Journal of Marketing Management
Journal of Marketing Research
Journal of Marketing Science
Journal of Retailing
Marketing Intelligence & Planning
DO NOT WRITE IN THE FIRST PERSON (i.e. ‘I think that…etc.). This makes the work appear less objective and more like an essay on what you did on your holidays.
List all your references in full at the end of your work using a consistent approach e.g. Harvard.