Consumer Decision Making

Utilize the same product/service your team chose for Week 3.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

Include the following in your presentation:


  • Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
  • Review whether your market segment is aware of the problem that your product/service serves to eliminate. How is your marketing strategy impacted by this awareness?
  • Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
  • List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.

Format your presentation consistent with APA guidelines

 
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