Data Mining Case Study - One page summary

The best way to look for customers is to search for people who resemble them. The case study on pages 40–45 of your book is about creating a profile for your potential customers. Your job for this assignment is to complete the following.

Read the case on pages 40-45 in the Supplemental Textbook. (attached)
Prepare a one-page summary of its methodology.
Identify three census tracts or zip codes near you that you are familiar with.
- Find their respective scores for each of the index dimensions used in the case.
- Calculate their scores.
- Write a one-page summary of the results, and answer the following questions.
  - What are your recommendations for the publication, given the results?
  - Are the results what you would expect, given your knowledge of the characteristics of the selected census tracts or zip codes?
The paper must be completed with Times New Roman font in 12-point. More information is attached including an example.