Grossmont College Marketing Plan Presentation
Each student will prepare a Marketing Plan for the development of a new product or service in any industry of his/her choice. This is not a company analysis. Therefore, students are not allowed to select an existing product or company. Students must generate a new idea to launch the product/service in the market. This assignment requires a Marketing Plan written report and Power Point presentation slides. Every student will be allotted 5 minutes for the presentation NO MORE THAN 6 PAGES. Students are encouraged to review the sample Marketing Plan listed in the textbook on page 60 – 64. The Marketing Plan should include the following sections and student’s written report and presentation will be graded based on these sections: 1) Executive Summary 2) Introduction (product description, product category, and industry for the product) 3) Marketing Objectives
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