healthcare market

The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.

Select 1 of the following in your community or surrounding area:

One walk-in clinic, such as an urgent care facility
One retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office

Research the market of this facility. Consider the following as you complete your research:

Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected

Write a 1,050+word paper that analyzes the market perspective of the facility selected by addressing the following:

Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility selected.
- Include the cultural and generational demographics in your analysis.
Analyze the marketing approach used for the facility.
- Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
- Consider whether marketing techniques can be the same when marketing to different demographics.

Format your assignment according to APA guidelines.

Cite at least 1 reputable reference.