From your Book Principles of Marketing (Kotler), please read the following:
Part III. Designing a Customer-Driven Strategy and Mix
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
Write a three (3) page essay, using 1.5 spacing, Size font 12, Font type Arial or Times New Roman.
From this essay, I am most interested to read your definitions and real examples or experiences; you did fabulous in your past HW, so please keep your style.
Print this HW and bring a hard copy for next our class.