According to Chapleo (2015), if brands are essential to all organizations, then brand management is essential to implement branding efforts in nonprofit as well as for profit sectors. What are some factors considered important to brand building? What, in your view, may be some additional factors not addressed by Chapleo (2015)?
Chapleo (2015) identified multiple challenges associated with achieving successful brand management among nonprofit organizations. What are those challenges, and what strategy or strategies would you attempt to plan and implement as a newly entering leader in a nonprofit organization to address these challenges?