improve communication between the engineering and marketing staff in a large high-technology company.
You have been hired as a consultant to improve communication between the engineering and marketing staff in a large high-technology company. Use the communication mode (attached)l and the four ways to improve that process (attached) to devise strategies to improve communication effectiveness among employees between these two work units.
Reference
McShane, S. L., & Von Glinow, M. A. (2013). Organizational behavior: Emerging knowledge, global reality (6th ed.). New York, NY: McGraw-Hill/Irwin.