1 introduction

1.1company background

1.2company current position in market environment

2strategy analysis

2.1POSTLE or Porter’s

3strategic formulation

3.1business level strategy

Generic porfcv

  • Overall cost leadership
  • Differentiation
  • Focus
  • Hybrid

3.2corporate level strategy

3.2.1 ansoff matrix

  • Market Penetration
  • Market development
  • Product development
  • Diversification

3.2.2 growth strategy

  • Merger
  • Acquisition
  • Internal development
  • Joint venture
  • Strategic alliances

3.3international strategy

  • Four types of international strategy
  • Entry mode

4strategic implementation

4.1organizational structure(four types)


relationship between subordinates and organizational leader

5 conclusion

6 Reference (more citation)

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