Marketing Communications Plan Executive Summary

This is a team paper and my part is only minimum150 words and no more than 160 words which will answer the following question only;

Step 2

How the team will measure and evaluate the new Integrated Marketing Communications (IMC) plan.

The paper’s requirements is listed below; also, read the attached file first before answering the question!

Make sure you mention the selected business and service in the answer. Use in-text citation according to the reference used.

For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:

Product and Target Market Identification Paper
Competitive and Segmentation Analysis Presentation
Analysis of Marketing Communication Tools Paper

Step 1

Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment. Be sure to mention the following:

Product
Target Market
Competition
Product Positioning
Marketing Tools

Step 2

Write a 1-page Evaluation and include:

How the team will measure and evaluate the new IMC plan.
Develop evaluation tools to measure IMC plan effectiveness. (This is based on how you will measure. It might be a survey, or an email, or Analytic goals. Think about the tools you will need for the evaluation).

Combine Steps 1 and 2 into one cohesive document.

Format your paper consistent with APA guidelines. Minimum 3 references required.