Marketing Communications Plan Executive Summary
This is a team paper and my part is only minimum150 words and no more than 160 words which will answer the following question only;
- How the team will measure and evaluate the new Integrated Marketing Communications (IMC) plan.
The paper’s requirements is listed below; also, read the attached file first before answering the question!
Make sure you mention the selected business and service in the answer. Use in-text citation according to the reference used.
For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary using the information from the Learning Team assignments in Weeks 2-4:
- Product and Target Market Identification Paper
- Competitive and Segmentation Analysis Presentation
- Analysis of Marketing Communication Tools Paper
Write a 1-page Executive Summary to the board of the company for the product or service you chose in your Week 2 Learning Team assignment. Be sure to mention the following:
- Target Market
- Product Positioning
- Marketing Tools
Write a 1-page Evaluation and include:
- How the team will measure and evaluate the new IMC plan.
- Develop evaluation tools to measure IMC plan effectiveness. (This is based on how you will measure. It might be a survey, or an email, or Analytic goals. Think about the tools you will need for the evaluation).
Combine Steps 1 and 2 into one cohesive document.
Format your paper consistent with APA guidelines. Minimum 3 references required.