marketing message

Written Assignment

Developing a clear marketing message also means that a company should develop an honest message that is free from claims that are not true. It also means that companies have a responsibility to be above reproach on things like diversity, environmental issues, etc.

Select a company who you would consider socially responsible in their approach to the consumer.
Why did you select them?
What do they do that puts them above their competitors in this area?
How will they sustain this practice?