Write a 2500 word Marketing Plan on Apple Watches
Summarize the company and the product you will be covering and cover the key aspects of the Marketing Plan as shown below.
- Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)
- Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.
- Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.
- Include a Summary/Conclusion.
- Please use APA format.
- Make sure to cite your sources
I have attached a power point down below that will be very helpful for you to write this marketing paper.
The paper should include all of the following in this order:
- Executive Summary
- Target Market (such as Demographics, Psychographics and Synchographics)
- Marketing Mix
- Promotional strategy, including key messaging
- Environmental Variables
- SWOT Analysis
- Where you are in Product Lifecycle and How that Affects your Marketing Mix
- Works Cited