Marketing Plan Paper on Apple Watches

Write a 2500 word Marketing Plan on Apple Watches

Summarize the company and the product you will be covering and cover the key aspects of the Marketing Plan as shown below.

  • Discuss the Target Market for the Product, including how you arrived at that Target Market (such as Demographics, Psychographics and Synchographics)
  • Describe the Marketing Mix (Product, Price, Place, Promotion) for the product, including a deep dive on each of the 4 Ps. Please justify how you arrived at your marketing mix. For example, don’t just describe the price, but describe your pricing strategy.
  • Describe the Environmental Variables (Competitive/Technological, Social/Cultural, Legal/Political and Economic) that affect the product and any marketing mix changes needed to adapt to the environmental variables.
  • Include a Summary/Conclusion.
  • Please use APA format.
  • Make sure to cite your sources

I have attached a power point down below that will be very helpful for you to write this marketing paper.

The paper should include all of the following in this order:

  • Company
  • Product
  • Executive Summary
  • Target Market (such as Demographics, Psychographics and Synchographics)
  • Marketing Mix
    • Product
    • Price
    • Place
    • Promotional strategy, including key messaging
  • Environmental Variables
    • Technological/Competitive
    • Social/Cultural
    • Political/Legal
    • Economic
  • SWOT Analysis
  • Where you are in Product Lifecycle and How that Affects your Marketing Mix
  • Conclusion
  • Works Cited
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