MEMO assignment
Please read the assignment instructions CAREFULLY. “ATTACHED”
YOU ARE GOING TO HAVE TO CONNECT THE ARTICLES WITH “PESTEL” CONCEPTS
I also attached a screenshot of the specific requirements to do the memo “PLEASE READ IT CAREFULLY”
Framework PESTEL
P = Political
E = Economic and/or Financial
S = Social; Cultural; Demographic
T = Technological and Infrastructure;
E = Natural environment
L = Legal & Regulatory (Laws at all levels)
C = Competition (optional)
FIRST ARTICLE::
I’M LOVIN’ I.T.: CEO STEVE EASTERBROOK IS LEADING MCDONALD’S INTO THE AGE OF CODE.
SECOND ARTICLE:
Recycled Plastic You Can Use.
THIRD ARTICLE:
Uber Returns to Brazil’s Favelas.
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