Southern New Hampshire University Dove Hair Campaign Paper

Choose a social media campaign to research and evaluate. The campaign should span multiple social media channels and leverage influencers as a tactic.

To support your response, cite at least two sources, such as industry leaders, academic articles, case studies, and research studies.

Specifically, the following critical elements must be addressed:

A. Target: Identify the target audience for each selected campaign, supporting your response with specific examples or data.

B. Influencers: Explain how the campaign leveraged influencers as a tactic.

C. Metrics: Discuss how metrics were used (or could have been used) to evaluate the success of a campaign.

D. Recommendations for Improvement: Provide specific suggestions for improving the campaign.

E. Other Considerations: Address potential ethical, legal, and cultural considerations related to the campaign.

1 page double spacing, 12-point Times New Roman font, and one-inch margins. Include at least three citations in APA format.

 

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