SWOT Model for NIKE Company Essay Questions

Here is three essay questions that ou need to answer. You can just write one paragraph(at least 8 sentences) for each question. If you write well, I’ll give you more tips. Thank you!

Question 1. For company NIKE. Per the Article: Teaching SWOT: determine the S.W.O.T. quadrant the firm is in and should be in. (SWOT Strategy Model). Example:

a. Turnaround quadrant: firm has many internal weaknesses and many external opportunities. Strategies include: Horizontal integration, Vertical integration, Turnaround or Corporate combinations

b. Defensive quadrant: firm has many internal weaknesses and many external threats. Strategies include: Divesture, Liquidation, or Bankruptcy

c. Aggressive quadrant: firm has many internal strengths and many external opportunities. Strategies include: Concentrated growth, Market development, Product development or Innovation

d. Diversification quadrant: firm has many internal strengths and many external threats. Strategies include: Concentric diversification, Conglomerate diversification or Corporate combinations.

Question 2. For company GoPro. Per the Value Chain Model, how does GoPro add value to its customers?

Question 3. For company GoPro. Does GoPro have a sustainable competitive advantage? Why?