tv storyboard draw(pictures is okay) and script , create campaign for product
create the copy writing strategy for one of the following products:
• • •
Men Underwear
Pregnancy test
Unhealthy kids snacks (crackers, chips, chocolate…etc.)
Deliverables:
- 1- One power point presentation covering:
-Product and brand introduction
-Brand strategic/ emotional theory ( explain why) - 2- Mini review of communication history for the chosen product
- 3- Mini review of the chosen brand communication approach or history
- 4- TVC story board of minimum 30sec video (average 12 to 15 frames) +script
- 5- One traditional visual post for the media of your choice (explain your choice).
- 6- One interactive social media post idea, explain it
- 7- Explain if you have followed the same strategic approach as in their previouscommunication or decided to change it.