University of Baltimore Business Valuation Paper

CRUISE is GM’s subsidiary to create electric cars and ride-sharing services.

Provide a set of guideline companies (also known as comparables) from which we could develop pricing multiples (such as P/E, P/B, P/Sales, P/EBITDA) to value the Cruise unit. Incidentally, this valuation exercise actually arises in GM’s goodwill impairment testing. I will be posting a case that I am writing on this topic. Thus, your work on these comparables will pay off, so to speak, in that assignment (to be posted soon in ASSIGNMENT FOLDER).

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