Values at Work

Milton Rokeach discovered that workers have two sets of values. On his Rokeach Value Survey (RVS), he noted that workers have Terminal Values and Instrumental Values. Terminal Values are what you want as your primary goal in life. Instrumental values are the values and behaviors you practice in order to reach your terminal values. For example, if your overall goal in life (terminal value) is to live a comfortable and prosperous life, then you behave in an ambitious and hardworking way (instrumental value).