Go to pages 72 to 73 of your recommended textbook and familiarize yourself with the CASE STUDY 3-1. You can thereafter discuss and give answers to the following questions based on the case study:
1. Discuss the layers of culture that are evident in this case. Why do you think Southwest has preferred to grow organically over its history?
2. What are the similarities and dissimilarities between the cultures, values, and beliefs of Southwest and AirTran airlines? Where would you expect the differences to be most difficult to manage? Why?
3. What problem could arise due to the different perspectives of both airlines toward online reservation systems? What do you recommend the managers do to solve these problems?
4. What would you recommend managers to do to ensure a smooth integration of the information systems given the cultural differences?