Why do companies fail?

Write a 5-10 page paper that addresses the following:

Briefly discuss the background of a failed (or failing) company of your choice. (within the last few years)
What caused this failure? Use as much data to support this. Cite your work.
What company (s) was able to gain market share in light of this failure?
What gap was left in the industry based on the failure of this company?
In your opinion, what could have been done to prevent this failure? Consider marketing as well as operational issues that could be addressed. Use specific comparisons to successful companies.

For this paper, please write in typical academic MLA or APA format (your choice). This is a college-level writing assignment and is expected to be completed at that level. Please take the time to proofread your work ahead of submitting your work. As needed, please utilize the writing center for additional help.

Turnitin score should not exceed 15%.

Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeCompany backgroundBriefly discuss the background of a failed (or failing) company of your choice

3.0 pts

Full Marks

Student thoroughly addressed the topic. Shows comprehension of the topic.

2.0 pts

Partial points

Some points have within the content have been addressed, however, content is not thoroughly defined.

0.0 pts

No Marks

Student vaguely addressed the topic. Needs to elaborate to show comprehension of the topic.

3.0 pts

This criterion is linked to a Learning OutcomeCompany failureWhat caused this failure? Use as much data to support this. Cite your work

5.0 pts

Full Marks

Student thoroughly addressed the topic. Shows comprehension of the topic.

3.0 pts

Partial points

Some points have within the content have been addressed, however, content is not thoroughly defined.

0.0 pts

No Marks

Student vaguely addressed the topic. Needs to elaborate to show comprehension of the topic.

5.0 pts

This criterion is linked to a Learning OutcomeCompetitionWhat company (s) was able to gain market share in light of this failure?

3.0 pts

Full Marks

Student thoroughly addressed the topic. Shows comprehension of the topic.

2.0 pts

Partial points

Some points have within the content have been addressed, however, content is not thoroughly defined.

0.0 pts

No Marks

Student vaguely addressed the topic. Needs to elaborate to show comprehension of the topic.

3.0 pts

This criterion is linked to a Learning OutcomeWhat gap was left in the industry?What gap was left in the industry based on the failure of this company?

3.0 pts

Full Marks

Student thoroughly addressed the topic. Shows comprehension of the topic.

2.0 pts

Partial points

Some points have within the content have been addressed, however, content is not thoroughly defined.

0.0 pts

No Marks

Student vaguely addressed the topic. Needs to elaborate to show comprehension of the topic.

3.0 pts

This criterion is linked to a Learning OutcomeIn your opinion, what could have prevented this failure?In your opinion, what could have been done to prevent this failure? Consider marketing as well as operational issues that could be addressed. Use specific comparisons to successful companies.

5.0 pts

Full Marks

Student thoroughly addressed the topic. Shows comprehension of the topic.

3.0 pts

Partial points

Some points have within the content have been addressed, however, content is not thoroughly defined.

0.0 pts

No Marks

Student vaguely addressed the topic. Needs to elaborate to show comprehension of the topic.

5.0 pts

This criterion is linked to a Learning OutcomeProofreadingThis is a college-level writing assignment and is expected to be completed at that level. Please take the time to proofread your work ahead of submitting your work. As needed, please utilize the writing center for additional help.

6.0 pts

Full Marks

Paper is written at the expectation of a college-level submission. Paper had been proofread for errors.

3.0 pts

Partial points

The paper appears to have been proofread, however excessive errors still exist.

0.0 pts

No Marks

Paper is not written at the expectation of a college-level submission. Has not been proofread for errors.

6.0 pts

Total Points: 25.0