ABC University Ascena Inc Strategic Management & Business Policy Case Discussion

Read The Ascena Case first and then answer the following questions. Your statements need to be highly supported and detailed.

1. In what ways has Ascena pursued a value enhancing/creating diversification path? In what ways, has the firm pursued diversification for non-value enhancing reasons?

2. Ascena has largely expanded by using acquisitions. Have they managed the acquisition process well? In other words, how have they made acquisitions work for them? How have they experienced the pitfalls of acquisitions?

3. In the end, what is your evaluation of Ascena’s corporate strategy?

4. What recommendations would you have for the firm?