Argosy University Week 3 Pricing Strategies
Week 3 Finance
Course ProjectExamine the statement of cash flows for the companies you selected in Week 1 for the most recent year. Tasks:
Submission Details:
|
|
Week 4!!!!!!
Course ProjectTasks:Using the financial information gathered in Week 1, address the following questions:
Submission Details:
|
|
Week 3 Marketing
This assignment will be submitted to Turnitin®. | |
This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due. Select one of the following scenarios for your Week 3 and Week 5 final project marketing plan. Whichever scenario you choose, you will use the same one for both the week 3 and week 5 work. Scenario 1: You are the marketing manager for the firm of your choice responsible for developing the tactical and strategic marketing plan. You are also responsible for the successful implementation and evaluation of the plan and have full P&L responsibility for your product/service line. Scenario 2: You are the owner of a small to mid-sized business. You are currently developing your marketing plan for the upcoming year. The marketing plan will include both the tactical and strategic plan elements. You will also discuss the implementation and evaluation of the strategic marketing plan. In this paper you will answer the following:
Submission Details:
|
Week 4 Marketing
Pricing StrategiesPricing Strategies Assume you are the marketing manager for a local cable company. You have some direct competitors including AT&T U-verse and the Dish Network. Using the six steps outlined in your textbook for setting a pricing policy, prepare a report for your Vice President on your suggested pricing strategy for your service. Be sure to include the following in your report:
Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not? Submission Details:
|
|