Assignment_International Strategies
Read the chapter 8 PowerPoint slides. Answer the following questions in a single Word document.
- Use the Diamond Model of National Advantage to explain why the American film-making industry (Hollywood) has been performing strongly in the global markets. (5 points)
- According to Loxcel Geomatics (Links to an external site.), China, Japan, and Korea are Starbuck’s 2nd, 4th, and 5th largest markets. All three nations have a strong tea-drinking culture. Search the Internet and explain why Starbucks has been successful in these markets. (5 points)
- The chapter introduces five international entry modes. Search the Internet and find at least two examples of each entry strategy used to enter a foreign market. (5 points)
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