BUS362 Ashford University Business Pitch Overview Analysis

Overview

A perfect pitch is composed of two elements: the content—aspects of the problem being solved, proposed solution, value proposition, business model, and the resources required—and the communication—delivery of the message in terms of voice, body language, appearance, and eye contact. Research has shown that people make up their minds in less than 90 seconds as to whether they want to know more about an idea. Thus, the objective of this exercise is to learn the basics of constructing the content and communication of the perfect picture for a venture idea.

What to Do (and How to Do It):

Prior to beginning this exercise, review Chapter 16 in the text, explore the article Richard Branson’s 5 Elements of a Perfect Pitch (Links to an external site.), and review the short video How to Pitch Your Business Idea (Links to an external site.) (Gallo, 2012; Innovate UK, 2013).

You are going to create a perfect pitch for the business idea you used for your business model canvas in the Interactive 2: My Business Model Canvas discussion in Week 3. You will record your pitch as a podcast using the Audacity application as you did with your introduction in Week 1. You will be given only 3 minutes in which to make your pitch. Both the content and the delivery are entirely up to you. You may use the Babson Rocket Pitch Evaluation, located in your online classroom, as a guide in planning your pitch.

The following instructions explain how to complete this interactive discussion:

In a podcast of 3 minutes or less:
- Introduce yourself, and describe your entrepreneurial personality type.
- Provide an impact statement that explains what you are curious about, what brings you joy and energy, what motivates and engages you, and what your life’s goal might be.
Record your podcast with Audacity (Links to an external site.).
- Audacity (Links to an external site.) provides the means to record and share a link for
- Consult the step-by-step (Links to an external site.)Audacity Development Manual (Links to an external site.) tutorial.
Post a link to your podcast to the Interactive 2: Perfect Pitch discussion forum with a brief introduction that includes the title of your podcast and the name of your business.
Listen and respond to the podcasts of at least two of your fellow entrepreneurs by Day 7.
Evaluate each of the pitches you review using the Babson Rocket Pitch Evaluation form located in your online classroom.
- Provide a total score for each evaluation along with a brief critique of your response to the pitch.
- Discuss whether you would like to know more about the idea, and why.

FAQs

Do I have to use Audacity?

No, but you will need to post an accessible link to your podcast.

I Need Help! I Can Help!

Do you have questions/issues with Audacity or this activity? Or maybe you have a helpful tip to share? Please post to our Week 5 Help Forum so others can benefit!

Guided Response: Your initial post should be at least 200 words in length. Support your response with examples from required materials and/or other scholarly resources, and properly cite any references. Respond substantively to at least two of your classmates’ posts.