BUS530 Azusa Pacific University Santa Fe Grill Marketing Proposal

Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:

Part A:

Title Page

Table of Contents

Introduction

Segmentation of customer including:

Perceptual Map

Common characteristics of customer and trend lines

Part B:

Research Methodology including

Descriptive variables

Design of hypothesis (H_O and H_A)

Part C:

Research Questions

Part D:

Data Analysis – present findings from statistical ANOVA

Present tables and graphs from SPSS

Develop company/corporate strategies based on the results of the ANOVA

Part E:

Compare and Contrast different statistical test (2 qualitative and 2 quantitative)

Present a discussion on why the ANOVA is best suited for this application

Limitations

Conclusion with a faith integration component

Part F:

Budget proposal

Part G:

Executive Summary including

Research objectives

Concise statement of method

Summary of key findings

Conclusion

Recommendations

Wk. 7 Submission of Final Marketing Research Proposal

Specific Details Regarding this Week’s Assignment:

1. Your paper must meet the writing standards set by APA (6th Ed.)
2. Include a completed Change Matrix* (placed immediately following the title page) regarding the changes you made to Wk. 6 Part F
3. Write an Executive Summary (this section must include the five items listed above)
4. Review the entire document before final submission
5. Submit your final paper including Parts A-G

* Student’s must address each of the notes, comments, or other feedback from the instructor previous week’s Proposal before this week’s work will be graded.