Colorado State University Marketing Research Methods Paper

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In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in your promotional plan.

Your paper must meet the following requirements:

  • Be 3-4 pages in length, not including the cover page and reference page.
  • Support your answers with the readings and at least three scholarly journal articles (at least one of which is peer-reviewed).
 
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