Columbia Southern University MBA Strategic Marketing Discussion

You work for a major clothing retailer that is on track to miss its financial targets this year, and your CEO wants to cut costs by reducing the marketing budget next quarter. As the department manager, provide your reflection on how you would frame your response along with your thought processes in how you would argue against this. List two solutions that you feel would help with the marketing budget. Explain to the CEO how this is a viable solution.

Your journal entry must be at least 200 words. No references or citations are necessary.