Market research article

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Find an article that discusses the two topics of market research and innovation.

  • Summarize the article, noting examples and key points.
  • Next, analyze the article. What do you think about what is discussed? Are there key considerations missing or other issues?
  • Finally, how do you see market research evolving in the future, specifically considering online/social factors and the dramatic increase in available data?
  • Please include a link to the article.

The essay should be at least 300 words.

 
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