Marketing Seminar: Week 7-Case 2-“Whose Review Is It Anyway?”

Marketing Seminar: Week 7-Case 2-“Whose Review Is It Anyway?”

First, please refer to the reading material from the last assignment: “Ch12 Promotional Strategy and New Media”, which is also attached here.

Second, please read the “case” file and try to answer the two questions at the end of the case.

The requirement of this assignment is 3 pages or more, double-spaced, APA format.

Thank you!

 

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