MBA5841 Columbia Southern University Unit 3 Strategic Marketing Paper
Think of a company with many customers with whom you have had experience. Based on what you know and have experienced with that company and their many customers, reflect on whether too many customers create a scenario where the company commits to being all things to all people, thus causing the company to potentially compromise its strategic success. What suggestions could you offer them to improve their strategy?
Your journal entry must be at least 200 words. No references or citations are necessary.