"Measure your social media impact"

Please respond to the following:

What are some of the metrics that tie back to engagement, promotion, and conversion, respectively? How do you think these metrics tie back to engagement, promotion, and conversion? Why do you think these metrics are important?
How can those metrics help businesses use social media effectively? Justify your response.
When finished, respond to at least two (2) other peer’s posts. (Respond to Peer Below)
Jerrika, After doing some research I have found that there is so many metrics available I wouldn’t even know where to start. What I think I would do is stick we two metrics to begin with, so I don’t get over whelmed with the information and set a list a five goals that I hope to accomplish using the metrics that I have chosen. Great post and I look forward to reading more of your post.