Mission, Vision, and You

Mission, Vision, and You

Purpose of Assignment

The Week 1 assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.

Assignment Steps

Resources: Week 1 textbook readings. Chapters 1, 2, & 4

David, Fred R. & David, Forest R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases (16th ed.). Upper Saddle River, NJ: Pearson Education, Inc.

Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments for Weeks 2-5.

Prepare a minimum 700-word summary in which you address the following:

  • Identify the company’s mission statement.
  • Identify the company’s vision statement.
  • Explain what role these have on the way the business operates. Evaluate whether the company’s actions seem to align to their vision and mission statements.
  • Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.
  • Analyze what you think would be the effect if the company did not have a mission statement.

Format your paper consistent with APA guidelines.

Cite a minimum of two peer-reviewed references.

 
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