One question about The Harvard case Chateau Margaux

I have an assignment with a group and my part is a question number 3

Also, the case in attachment.

1. How is price set? Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1200.

2. Is Chateaux Margaux a luxury brand or a connoisseur’s brand?

3. What problems face Corinne Metzelopoulos?

4. What, if anything, she should do? Provide 2 strategic recommendations

 

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