What is the role of retailing in delivering customer value?

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  • What is the role of retailing in delivering customer value?
  • What must retailers do as they plan for and react to the digital disruption?
  • What opportunities are there for retailers to increase sales through technology? Provide an example.

Rubric

Instructions: Your initial post should be at least 250 words. Please respond to at least 2 other students. Responses should be a minimum of 100 words each.

 
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